Does your website interact well with your ideal potential client? Have you thought this through? Do you know who they are and what they need? Is your site providing them with an experience that is likely to have them engaging with you?

In this time of lightning fast communications via texting, apps, and various social media properties, these fundamental considerations can get lost.

For most business models, the website is still a critical point of contact for both current and potential clients. Even if your delivery method is primarily via an app, your site should integrate with it and provide a much-needed piece of the promotional equation.

For many business models, the website is still where the rubber meets the road.

TKC focused client interaction with your website
Does your website interact well with your ideal potential client?
It’s still frequently where people find you and assess the potential fit between you and them.

When done correctly, your site is out there prospecting and qualifying potential clients for you. It’s got to not only display well on all devices and screen sizes, but it also has to provide a meaningful interaction with that special visitor. It’s got to quickly tell them exactly who you are and that you have what they need. Then it needs to invite them in to find out why you are the perfect fit for them.

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