Welcome to the Gutenberg Editor TKC

Of Mountains & Printing Presses

The goal of this new editor is to make adding rich content to WordPress simple and enjoyable. This whole post is composed of pieces of content—somewhat similar to LEGO bricks—that you can move around and intera...

How Business Can Capitalize On Providing Free WiFi

Free wifi signs are everywhere. [caption id="attachment_540" align="alignleft" width="150"]Power to the People WiFi from TKC Power to the People WiFi from TKC[/caption] Coffee shops, health clubs, restaurants, and pretty much anywhere people congregate, free wifi can be found. While it's become a given for many small businesses to offer, too many provide it without getting anything in re...

Are mobile phones really a big deal?

Yes. You may be tired of hearing it, but we're past any tipping points with regard to mobile usage bypassing the desktop environment. We have an industrial client who sells packaging machinery to a "mature" target market. And while it is true that this particular niche lagged with regard to getting on the mobile bandwagon, that isn't the case anymore. The usage stats for last month on our Google campaign for that client:
54% from mobile 36% from desktop 9% from tablet

Why you should care about optimizing for Google

Why should you care about optimizing your site for Google (and Bing)?
Simply put, the searchers who find your site on Google have already made the decision to buy or to investigate your product as a part of their buying process.
Compare that to a Facebook ad (which I've had great results with) which is hoping to catch a person in buying mode. While it's great that you can target those Facebook folks in any number of valuable ways, you don't know that they are in buying mode, only that they are likely to be in your target market. ...

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