Prepare for invisibility after January 10th, 2017

It might sound cool to be invisible, but not for your web initiative. Being able to disappear could be really popular at a Holiday party. Go ahead, pull a Houdini, people will love it. You'll be the life of the party (as long as you can reappear at will). But clinging to that old website design that's not fully "responsive" will make your site invisible in Google searches after January 10th, 2017, and that's not as cool. According to Google: To improve the mobile search experience, after January 10, 2017, pages where content i...

You Need a Partner in the SEO Space

SEO (search engine optimization) has become a competitive space with a wide variety of offerings and price points. Along with that comes aggressive sales tactics that are designed to get you to make quick decisions and ideally, to commit to long-term contracts. What you need in this space is a provider who will take a partnering approach with you. You need an SEO provider who will take the time to get to know your business model and any changes that you see coming with that model in the near future. A solid SEO plan starts with your provider listening...

You Need Responsive Website Design

Responsive website design allows a site to conform to any size viewport from mobile smartphones to tablets to full-size desktops. If your site is easy to read, navigate, and make sense of, on any device, congratulations, you're all set. If it's not, now is the time to address that. And it's vitally important going into 2017. Why should you care about this? Here is Google's answer:

Why responsive design?

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Annual website tune-up checklist

End of the Year Site Tune-up Checklist It's a good idea to take an in-depth look at your web initiative annually, even if you are posting and adjusting every day during the year. There are issues in both the technical and marketing realms that could benefit from an annual review. Marketing Considerations: Discuss and define shifts in your target market. Discuss and define shifts in your supply and distribution chains. Assess site messaging with regard to possible shifts. Assess site functional flow looking ...

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