Annual website tune-up checklist

End of the Year Site Tune-up Checklist It's a good idea to take an in-depth look at your web initiative annually, even if you are posting and adjusting every day during the year. There are issues in both the technical and marketing realms that could benefit from an annual review. Marketing Considerations: Discuss and define shifts in your target market. Discuss and define shifts in your supply and distribution chains. Assess site messaging with regard to possible shifts. Assess site functional flow looking ...

Press Releases for SEO

We've spent a good amount of energy, especially in the last year, defining the specific tactics to employ within a press release to get the most promotional punch possible from an SEO perspective. While it certainly helps that we learned about press releases over 30 years ago, it's obviously a very different time now, and that means new opportunities to harness. There are some similarities between how press releases should be handled now and how site design has evolved from its infancy in the 90's. History of SEO and Press Releases We noticed ma...

CBS Small Business Pulse

Tim Krueger is president of Tim Krueger Consulting. The company offers consultation for small businesses in the area of marketing and branding with a focus on social media integration, sales facilitation and process improvement.

Krueger listens to business owners as they describe their business model and looks to help them build a robust set of promotional strategies to serve that model, while also looking for any opportunities for process improvement. Krueger has exp...

Over-Delivery at TKC

  • In the sea of cliches that we in the productivity consulting space swim in, it can be tricky to pick the best ones to focus on and work with.
  • Over-Delivery deserves to be one of those.
  • Yes, it's simple. Do more than expected. Be the kid who gets extra credit. Go the extra mile (describing a cliche with a cliche).
  • But when you really do it, consistently, this one tactic will set you apart from the crowd in a way that will lock your clients in with you.
Here are two key considerations to d...

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