Tim Krueger is president of Tim Krueger Consulting. The company offers consultation for small businesses in the area of marketing and branding with a focus on social media integration, sales facilitation and process improvement.

Krueger listens to business owners as they describe their business model and looks to help them build a robust set of promotional strategies to serve that model, while also looking for any opportunities for process improvement. Krueger has experience in marketing health clubs as an owner and operator, selling packaging machinery and running a web development business that he started in 1997, which was selected by Crain’s Chicago Business as one of the top 100 internet businesses in Chicago.
Tim Krueger shares his expertise and knowledge in sales and business. As a business owner, Krueger knows first hand what it takes to make a business succeed. He offers five tips to small business owners that can help to increase company growth and business profit.

Tim Krueger
(Photo courtesy of Tim Krueger)

What are the top five things small businesses can do to differentiate in the marketplace to be successful?

  1. Don’t be afraid to use social media in your promotional mix, but have a specific plan for it. This is part of the big equalizer between you and big business.
  2. Know your ideal target market prospect and what their needs are. Use this knowledge to craft your process to specifically suit their needs.
  3. Know that as a small business, one of your chief advantages over big business is your ability to be nimble. You can make moves quickly. They generally cannot, so don’t hesitate to make bold moves quickly.
  4. Connect with your community via outreach thereby building yourself a special place in that community. Own that special place as a part of your business identity.
  5. Always look to be providing a solution for those folks in your target market. Be open to expanding your offerings when you see an opportunity to better serve their needs.

Sales from a small business perspective is less about persuasion and more about relationship building. If you think relationship building is more of a corporate thing, you may be missing an opportunity.
This article was written by Michelle Guilbeau of Examiner.com for CBS Small Business Pulse.

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