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Category: TKC Punch

Are mobile phones really a big deal?

April 16th, 2018
WebAdmin
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Yes. You may be tired of hearing it, but we're past any tipping points with regard to mobile usage bypassing the desktop environment. We have an industrial client who sells packaging machinery to a "mature" target market. And while it is true that this particular niche lagged with regard to getting on the mobile bandwagon, that isn't the case anymore. The usage stats for last month on our Google campaign for that client:
54% from mobile 36% from desktop 9% from tablet
...

Why you should care about optimizing for Google

March 19th, 2018
WebAdmin
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Why should you care about optimizing your site for Google (and Bing)?
Simply put, the searchers who find your site on Google have already made the decision to buy or to investigate your product as a part of their buying process.
Compare that to a Facebook ad (which I've had great results with) which is hoping to catch a person in buying mode. While it's great that you can target those Facebook folks in any number of valuable ways, you don't know that they are in buying mode, only that they are likely to be in your target market. ...

Press Releases for Local Businesses: The New Secret Weapon

February 16th, 2018
WebAdmin
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This is a press release we wrote and distributed on behalf of our client, Chimniak Court Reporting and Video, Inc., in Chicago. It was picked up by over 500 news sites which greatly enhanced the linkage to their secure court reporting site. Expanding a sites link profile with links from high-authority sites like this will make any well-made site rank better for focused keyword searches.

Is a 5-Pack Search Position Valuable?

February 14th, 2018
WebAdmin
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Is a position in either the 3 pack at Google or the 5 pack at Bing really valuable? While the answer might appear obvious, it really depends on how your site engages those specially invited visitors. And that includes not only the user experience that you've designed but also the speed at which your site loads. A poorly designed site that is slow to load will not benefit from a position in the 5-pack. Both Google and Bing are pretty good at spotting those kinds of sites and since they are both trying to serve up the best results possibl...

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