Yes. You may be tired of hearing it, but we're past any tipping points with regard to mobile usage bypassing the desktop environment. We have an industrial client who sells packaging machinery to a "mature" target market. And while it is true that this particular niche lagged with regard to getting on the mobile bandwagon, that isn't the case anymore. The usage stats for last month on our Google campaign for that client:
54% from mobile 36% from desktop 9% from tablet...