You may be tired of hearing it, but we’re past any tipping points with regard to mobile usage bypassing the desktop environment.
We have an industrial client who sells packaging machinery to a “mature” target market. And while it is true that this particular niche lagged with regard to getting on the mobile bandwagon, that isn’t the case anymore.
The usage stats for last month on our Google campaign for that client:
54% from mobile
36% from desktop
9% from tablet
These numbers indicate that even the most resistant mobile users are now coming into the fold in a big way.
If you haven’t yet, 2018 is the year to fully optimize your site for mobile, and here are a few tips for you:
Go the “responsive” code route rather than having someone make a separate site just for mobile. Using responsive code will make the site adapt to any screen in real time and will eliminate the potential for any confusion that might arise from having 2 distinct sites.
Test the site yourself by navigating it as your ideal potential client would.
Reach out to us at TKC if you have any questions around this.
We’re here to help.